Services
Crisis Communications
We have expertise across issues management, crisis communications, risk analysis and scenario planning with political parties, governments, corporate & financial as well as high profile families and individuals.
Each crisis is different, from shareholder activism to CEO remuneration disputes to threatening legislation to an existing business.
The key to the crisis is to approach it in the wider reputation management field to protect the corporate brand and build its reputation to avoid it being the focus of a witch hunt on social media which triggers the hunt in media and political corridors. Our specialism is in strategy, crisis and capacity building.
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Crisis Communication Strategy
We research the company, industry and wider world to identify and assess reputation risks and create scenario planning in response to the issues becoming a crisis through identified triggers. We will continually listen and learn and horizon scan to identify triggers for future crisis issues. We will undergo stakeholder mapping to ensure we have an engagement plan for all stakeholders, not just media.
We create a reputation risk architecture and assessment process for the client. We will work with your senior leadership and inhouse PR for training and awareness-raising.
We then work with you and the team to ensure we have approved responses and content for a number of possible scenarios to avoid delay in responses during a crisis. We move our clients from being reactive and out of control, to being proactive and in control. Triggers and escalators are identified and managed.
At this stage, we deliver the planned and approved responses and content to the key stakeholders. This stage is the crisis communications stage. As you see it is a smaller part of a wider approach to issues management.
We will analyse and review the latest crisis and identify lessons learned for performance improvement. We will also develop a plan for rebuilding trust and reputation which may require organisational or strategic change. Starting with an in-depth strategy session we map out the clearest risk-adverse path to your desired destination, with the appropriate response protocols particularly necessary during a crisis situation. Relying on our foresight and judgement to get you there safely and manage any post-crisis threat to reputation or licence to operate.
Testimonials
Testimonials
Lilian Okonkwo
Ceo & Founder
MaxPR combines an in-depth knowledge of the telecoms industry with top-quality content, creative ideas and excellent media relationships, making them brilliant to work with.
Shola Babatunde
Designer
Our hotels are very happy with the content generated by MaxPR, and we've seen a conversion increase. We also saw an SEO traffic share increase to the sites optimized by MaxPR. The results exceeded our expectations.
Abdul Yari
Store Owner
MaxPR is great to work with. The team really understands our market and our business, and consistently delivers brilliant results.
Ifeanyi Madu
Freelancer
I was introduced to MaxPR through a recommendation and they have not disappointed. The team has delivered exactly what we needed through being proactive and reactive, helping to grow our brand within the defined target media.
John Ola
Entrepreneur
The MaxPR team displayed expert language skills and extremely high editorial standards throughout the project.
Team
The Team
Maxwell Babatunde
Chief Executive OfficerNnadi Chimamanda
Product ManagerHassan Yusuf
CTOKehinde Bankole
AccountantContact
Get in Touch
Headquarters
ULO Plaza, 34 Sokode Crescent,
2nd Floor, Wing B, Suite 4,
Wuse Zone 5, Abuja.
Enquiries
info@maxprng.com
admin@maxprng.com
Give us a Call
+234 (0)803 408 0093
+234 (0)905 555 7778